How to promote cycling

Tags: city cycling, commuting, Cycling, Green living, Hungary, London, New York, transportation

Over on copenhagenize.com they have post about how other cities are promoting cycling.

I totally agree with them that the way New York are “promoting” cycling in their ad Look, is just wrong and is very linked to car-centric fearmongering and this will NOT get more on their bikes.

The others they list on copenhagenize are brilliant and will get people cycling for sure. Especially the one from the Hungarian Cyclists Federation, I did not understand Hungarian but I do understand what they are saying with this add below.

I made laugh out loud and really made me want to go out on my bicycle, even though it is damp and grey here today. See that is what cycling promotions is all about.

As copenhagenize says Hungary really got the cycling promotion spot on.

Come on chaps and chapettes make some fun adds for cycling because cycling is fun and great and good for you. It far out weights the bad things that could happen to you while cycling, like swallowing a fly because you are smiling so much, sun burn ok only in the summer or eating too much cake which is a hard thing to do while cycling.

Related posts:

1. How we as cyclist are seen The fella on ibikelondon has a valid point in his article, Public face of cycling. We now have an image...
2. Self-Powered Laser For Safer Night Cycling This is a self powered laser light, the battery that is recharged via a dynamo and this is what it...
3. Creative cycling Trying to follow a route on the London Cycle Network(LCN) or National Cycle Network(NCN) you have to put on your...
4. Reclaim the Road women’s bike ride On March 7, the LCC presents the annual women’s bike ride to mark International Women’s Day. Female-focused, but not exclusively...